A cool and contemporary burger brand inspired by urban culture, streetwear aesthetics, and modern illustration, built with bold personality, playful energy, and an authentic attitude that connects with a young, trend-driven audience.
CLIENT
DISCIPLINE
YEAR
STRATEGY, BRANDING & PACKAGING
BIG BOYS
2025
URBAN SMASH BURGERS
We developed a bold, urban identity full of personality through a character-driven logo and a youthful mascot representing the brand. The result is a daring and contemporary visual universe that conveys attitude, authenticity, and a memorable character, naturally connecting with a young audience.
